Retail Marketing Manager

The Opportunity

As Retail Marketing Manager, you will lead the development and execution of integrated marketing strategies across Swansway Motor Group’s dealership network.  You will be responsible for driving brand awareness, generating high-quality sales leads, and supporting both new and used vehicle sales as well as aftersales performance.  Working closely with senior leadership, OEM partners, and dealership teams, you will ensure all marketing activity is commercially focused, data-driven, and aligned with manufacturer and group standards. 

More about the role:

• Develop and deliver annual and quarterly marketing plans for each dealership, aligned to group targets and OEM priorities
• Create and execute integrated, multi-channel campaigns across digital, social, CRM, events, and showroom activity
• Drive lead generation and conversion, optimising campaigns to maximise ROI
• Use data, insights, and customer behaviour to continuously improve performance and the end-to-end customer journey
• Monitor competitor activity and market trends to identify opportunities for growth and differentiation
• Act as the key link between marketing, sales teams, and dealership management, ensuring alignment and execution excellence
• Build and maintain strong relationships with OEM partners, ensuring compliance and maximising co-op funding opportunities
• Manage external agencies and suppliers, ensuring high-quality delivery on time and within budget
• Ensure all activity is consistent with brand guidelines and manufacturer standards
• Lead, develop, and inspire the retail marketing team to deliver high performance and continuous improvement

More about you:

• Proven experience in automotive retail marketing (dealer group, OEM, or agency)
• Strong experience working with OEM marketing programmes and co-op funding models
• In-depth understanding of digital marketing channels, including SEO, PPC, paid social, and CRM
• Experience managing multi-site or multi-brand marketing activity
• Strong analytical capability, with a data-driven approach to performance optimisation
• Excellent stakeholder management and communication skills, with the ability to influence at all levels

You'll be:

• Commercially driven, with a clear focus on delivering measurable results
• Highly organised, with the ability to manage multiple projects in a fast-paced environment
• A creative and strategic thinker with strong attention to detail
• A collaborative leader, confident in influencing senior stakeholders and cross-functional teams

A bit more about the family

Founded in 2003 by Michael Smyth and his three sons, David, Peter and John, Swansway has grown from five motor dealerships in Cheshire and the West Midlands to the 20 dealerships we have today. From Birmingham in the South to Carlisle in the North we partner with eleven brands including; Audi, Volkswagen, Land Rover, Honda and many more.

We’re expanding our own-brand, Motor Match our used sites, and we don’t stop at dealerships; we operate four Volkswagen Group Trade Part Centres, an Accident Repair Centre, a Group Fleet Sales Centre and an eBay shop re-cycling obsolete parts. All this is supported by our Head Office in Crewe.

But, it’s not what we do that makes us the company we are, it’s how we do it; it’s our family heritage that sets us apart, with the Smyth family playing a hands-on role in the day-to-day running of the business; we genuinely care about our customers and our Swansway family and that makes us a great place to work. We live our caring, honest and proud values which is why our long service boards are brimming with names who’ve been with us five, ten and fifteen years!

Benefits of working for Swansway Group:

Joining our Swansway family comes with numerous benefits designed to support your growth, well-being, and work-life balance: 

• Increased holiday entitlement with length of service
• Enjoy your birthday off, on us
• Access to 24/7 Employee Assistance Programme and counselling services for you and your family
• Company Pension Scheme to secure your future
• Long service recognition that celebrates your dedication and contribution
• Discounts on products and services that extend to our family 
• Access to our Car Benefit Scheme, for you and your family
• Participation in our Cycle to Work scheme