Sales Manager - Liverpool VWCV

The Opportunity

As Sales Manager for Used Vehicles, you will take ownership of driving performance across all areas of the department. You’ll be responsible for developing and delivering sales plans and budgets, covering used vehicle stock, accessories, overheads, and overall profitability to meet key marketing, sales, and financial targets.

Leading from the front, you will organise, motivate, and guide the Sales team and administrative support to achieve agreed objectives, ensuring the most effective use of people, resources, and investment.

You’ll also play a key role in shaping and improving operational and administrative processes, helping to ensure the business runs efficiently, consistently, and delivers results on time.

More about the role:

As Sales Manager for Used Vehicles, you’ll lead the department to deliver strong commercial performance and exceptional customer outcomes. Your key responsibilities will include:

• Developing accurate sales forecasts, identifying opportunities, and driving performance against targets
• Creating and managing operating expenses and capital budgets, working closely with the Head of Business
• Leading, organising, and coordinating the Sales team to maximise productivity and conversion
• Taking ownership of used vehicle sales performance, ensuring targets are achieved in line with business plans
• Managing used car valuations and purchasing decisions to maintain a profitable and competitive stock profile
• Driving maximum profitability per unit, including the sale of accessories in line with company policy
• Designing and implementing effective commission structures to motivate and reward the Sales team
• Establishing and maintaining efficient administrative systems and processes across sales operations
• Ensuring full compliance with company standards and all relevant regulatory requirements
• Supporting the smooth day-to-day running of the department, including deputising arrangements when required

More about you:

We’re looking for a motivated and experienced leader who can inspire a team and deliver results. You will bring:

• Strong leadership skills, with the ability to motivate, coach, and develop a high-performing Sales team
• Proven experience in sales planning, forecasting, and budget management
• A commercial mindset, with a focus on driving profitability and achieving targets
• Excellent organisational skills and the ability to manage multiple priorities effectively
• A proactive approach to problem-solving, with the ability to interpret policies and implement improvements
• Experience in training and developing others, particularly in areas such as prospecting, closing sales, and customer follow-up
• A solid understanding of compliance processes and the importance of following regulatory standards
• Confidence in making key people decisions, including recruitment, performance management, and development

A bit more about the family

Founded in 2003 by Michael Smyth and his three sons, David, Peter and John, Swansway has grown from five motor dealerships in Cheshire and the West Midlands to the 20 dealerships we have today. From Birmingham in the South to Carlisle in the North we partner with eleven brands including; Audi, Volkswagen, Land Rover, Honda and many more.

We’re expanding our own-brand, Motor Match our used sites, and we don’t stop at dealerships; we operate four Volkswagen Group Trade Part Centres, an Accident Repair Centre, a Group Fleet Sales Centre and an eBay shop re-cycling obsolete parts. All this is supported by our Head Office in Crewe.

But, it’s not what we do that makes us the company we are, it’s how we do it; it’s our family heritage that sets us apart, with the Smyth family playing a hands-on role in the day-to-day running of the business; we genuinely care about our customers and our Swansway family and that makes us a great place to work. We live by our caring, honest and proud values which is why our long service boards are brimming with names who’ve been with us five, ten and fifteen years!

Benefits of working for Swansway Group:

• Holidays that increase with length of service
• Your Birthday off
• Company Pension Scheme
• Death in Service Benefit
• Long service recognition
• Annual flu jab
• Discounts on products and services that extend to your family and friends
• Cycle to work scheme
• Employee recruitment referral payments
• Employee assistance programme and counselling service
• Occupational health services
• Flexible working patterns
• Car Benefit Scheme for employee or family 

When you join Swansway, you’re joining a family; so, if you enjoy, and thrive, in an inclusive family atmosphere, apply to join us now!